GIX Corporation is pleased to announce that “Mygru CRM for LINE,” an expansion module for “Mygru” provided by our company, has been introduced at Colorful Town Gifu, operated by Toyota Automall Create Corporation, the operator of Japan’s first large-scale commercial facility attached to an auto mall.
This will enable Toyota Auto Create to optimize LINE message delivery and reduce costs by utilizing customer behavior data before and after purchases at Colorful Town Gifu, a commercial facility operated by Toyota Auto Create. Going forward, we will continue to aim to be the “No. 1 company in customer understanding” and support the business growth of our client companies through data-informed customer understanding and judgment.
Companies that operate and manage commercial facilities generally have difficulty in fully visualizing offline customer behavior, such as in-store traffic patterns and purchasing behavior, and are therefore faced with the challenge of making it difficult to advance digital marketing and CRM (customer relationship management).In particular, with limited means of understanding the attributes and interests of visitors to brick-and-mortar stores, there is a demand for measures that link online and offline.
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“Mygru” provided by our company is a marketing tool that helps acquire data on customers’ offline and online behavior, understand customers through analysis, and optimize measures through campaigns that use behavioral design to realize the ideal customer experience. From April 2025, we started offering “Mygru CRM for LINE,” an extension module that enables message delivery via LINE official accounts by utilizing customer data obtained through campaigns by linking with LINE mini apps.
Toyota Automobile Create has conducted multiple digital stamp rally and lottery campaigns using Mygru, which is provided by our company, at “Tressa Yokohama” from April 2023 and “Colorful Town Gifu” from April 2024. This time, “Mygru CRM for LINE” has been introduced at “Colorful Town Gifu” in order to utilize customer behavior data accumulated offline online and to achieve more accurate and efficient communication by delivering individually optimized messages based on visit history and behavior patterns to customers who are friends with the facility’s official LINE account.
SOURCE: PRTimes
