テック

Sumitomo Life Explores AI to Enhance Sales Agent Support

Sumitomo Life Insurance Co. is considering the integration of digital technologies, such as generative artificial intelligence (AI), to support its sales agents more. The move follows recent industry scandals that led to concerns regarding the nature of relationships between life insurance companies and their sales agents, which forced companies to rethink past support methods. How are they Overcoming Industry Challenges During a recent interview with Jiji Press, Sumitomo Life Insurance President and Life Insurance Association of Japan Chairman Yukinori Takada admitted the industry is at a critical juncture. He underlined the need to revisit and reconfirm the support systems offered to sales agents, saying, "We are now at a major turning point" to establish suitable relationships with sales agents. In Japan, life insurance companies send staff to assist sales agents.…