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STARFLYER and IBS to Boost STAR LINK Loyalty Platform

STARFLYER Inc., Japan's premium airline, has successfully upgraded its STAR LINK loyalty platform by adopting IBS Software's iLoyal solution. This move marks a significant step in STARFLYER's strategy to modernise its customer engagement systems and deliver a more seamless, personalised travel experience. The transition from a legacy in-house system to IBS Software's cloud-native, scalable loyalty solution enables tighter integration with both domestic and international Passenger Service Systems (PSS), positioning STAR LINK for ongoing growth. The new loyalty platform enhances functionality across mobile and web, offering real-time flight updates, digital membership cards, and access to exclusive tier-based rewards. A major highlight of the upgrade is the launch of a completely overhauled mobile app and member portal, which enables a seamless self-service experience. Members also benefit from a unified platform that simplifies…