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GreatValue Launches “HERO” DX in Ube with Saikyo Fund

GreatValue Inc. has received investment from the Saikyo Innovation Fund, managed by PE&HR Inc., and will begin a business initiative aimed at solving local community issues and implementing new services, starting from Ube City, Yamaguchi Prefecture. We have entered into a business partnership with Saikyo Bank to expand opportunities for collaboration with businesses and organizations by utilizing the bank's local network. We are working to build a collaborative model with a view to demonstrating and introducing services in the local community. "HERO" is a versatile digital transformation (DX) service that can flexibly address various issues facing local communities. It supports local revitalization and business efficiency through the following functions and use cases: Introduction of local currency (unique Pay) and point system Health promotion and mobility promotion measures using QR rallies…