English 
radiko Inc. and Loyalty Marketing Inc. launched an advertising distribution service on radiko audio Ad on September 8, 2026 (Tuesday), utilizing Ponta member purchase data owned by LM.
Radiko and LM have previously provided a service for analyzing the effectiveness of purchases using Ponta’s purchase data from physical stores. With this new service, which will be launched today, advertisers will be able to deliver audio ads to users who are highly likely to be interested in their products and services, based on Ponta’s purchase data held by LM. After ad delivery, the impact of ad exposure on purchasing behavior will be visualized by combining it with effectiveness analysis using actual purchase data.
This allows us to provide a comprehensive marketing solution that supports everything from targeting and ad delivery to purchase effectiveness analysis.
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In the digital advertising market, advancements in targeting technology continue to improve the accuracy of determining “who to deliver ads to.” On the other hand, understanding “whether ads actually led to purchases” remains a crucial challenge.
Furthermore, as consumers’ media consumption habits diversify, there is a growing need for communication designs that allow for natural engagement with advertising.
“radiko,” which allows users to listen to radio and podcasts from all over Japan on smartphones and PCs, is used by many listeners as an audio media that is an integral part of their daily lives. Now, by combining it with Ponta purchase data, we will provide a new advertising solution that supports everything from “delivering” and “communicating” to “verifying whether it led to a purchase.”
出典： PRタイムズ
日本語