アドウェイズ、AIを活用した広告支援サービスを開始しました

Adways has launched a new marketing support service for AI-powered advertising, including ChatGPT Ads, to help brands adapt to the shifting search and discovery landscape that’s being pushed by generative AI. The company will provide end-to-end help, covering campaign planning, account design, and creative development, but it is tailored to the context of AI conversations so it feels more natural than a one-size setup. The service leans on contextual ad delivery, where advertisements match user prompts while conversation history and personal information stay out of reach for advertisers, basically not accessible.

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As businesses look at these new AI-driven marketing channels, アドウェイズ wants to help brands boost campaign performance, keep brand safety in check, and deliver more relevant ad experiences, all without compromising user privacy. It’s kind of like they’re trying to make ads ‘fit’ the moment not just appear.