Shannon Partners with Sansan to Advance ABM in Japan

Shannon Inc. is pleased to announce that it has begun offering a collaboration service between “Sansan,” a business database provided by Sansan Inc., and Shannon’s marketing automation service “SHANON MARKETING PLATFORM” (hereinafter Shannon MA).

In recent years, as cooperation between sales and marketing has progressed in B2B companies, approaching strategic targets has become an essential activity. Marketing activities are changing to accommodate the complex B2B purchasing process. There is a strong demand for Account Based Marketing (ABM), which takes a “multi-faceted approach” that comprehensively covers companies, departments, and locations, rather than the point-based action taken on “individual leads” up until now.

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と協力することで サンサン, which can centrally manage business cards, company information, and sales history, and シャノン MA, which prevents opportunity loss by capturing various inflow channels, touchpoints, and changes in customer behavior, we will strongly promote the further spread of ABM in the Japanese market.

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