GIX Inc. has announced the launch of its new service, “ADS for Customer Understanding: CU/ADS,” as part of its vision to become the No. 1 company in customer understanding. This initiative aligns with the Company’s core mission: “Making every decision data-informed.”
To bring this vision to life, GIX has developed the Adaptable Data System (ADS) — a flexible, change-responsive framework introduced earlier. The latest offering, CU/ADS (pronounced “Quads”), applies this framework specifically to the domain of customer understanding.
About “ADS for Customer Understanding: CU/ADS”
The ADS framework, unveiled in March, categorizes client systems into three distinct layers:
- Core systems
- Analytical systems
- Policy execution systems
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Rather than building a one-size-fits-all solution, ADS evolves continuously, incorporating client feedback and maintaining optimal performance in dynamic business environments. This flexible architecture enables agile development that adapts to clients’ changing needs.
CU/ADS extends this adaptability to B2C companies focused on understanding their customers. It leverages the Company’s previously developed infrastructure, known as the “real-time 1to1 marketing infrastructure,” to create a more personalized and responsive customer engagement experience.
By implementing CU/ADS, companies can analyze individual customer behavior data in real time to understand their needs and preferences. This empowers businesses to deliver highly relevant information and recommendations at the right moment, enhancing both customer experience and satisfaction.
CU/ADS seamlessly integrates with clients’ existing systems and applications. It also utilizes the Company’s proprietary product “Mygru” and algorithms based on the “Zokusei” concept (※2) to remain responsive to evolving customer demands, business challenges, and strategic goals.
Through this innovation, GIX supports its clients in deepening their customer understanding and accelerating business growth.
