TimeTree Inc., Docomo Insight Marketing, Inc., and Intage Inc. have begun collaborating on the ad distribution platform “TimeTree Ads” to utilize “Docomo Data Clean Room” provided by DIM, as part of a framework for supporting communication optimization via one ID x full-funnel data jointly promoted by Intage and NTT Docomo, Inc.
This will combine TimeTree’s schedule data (1st party data) with di-PiNK DMP data and survey response data held by DOCOMO and INTAGE in a secure environment that respects privacy, making it possible to conduct customer analysis based on deeper user insights than ever before.
In recent years, as regulations on third-party cookies have become stronger, it has become more difficult to deliver ads and measure their effectiveness, which was previously done using third-party cookies. Until now, TimeTree has been using first-party data, which is expected to exceed 10 billion pieces of data registered by over 60 million users globally, on its ad delivery platform “TimeTree Ads,” to deliver highly original ads based on life events and actions.
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This initiative to utilize “DOCOMO DCR” will combine the “schedule data” held by TimeTree with various data held by DOCOMO, such as attribute information and location information of over 100 million d Point Club members, and various data held by INTAGE and its subsidiaries that have strengths in analyzing consumer purchasing behavior, such as “SCI®,” “Kailog® (CODE),” and “di-PiNK DMP,” making it possible to provide advertisers and media companies with deep insights into their customers.
Collaborating with Docomo DCR will, for example, enable advertisers to better understand their customers by digging deeper into the groups of users who were exposed to or clicked on advertisements within TimeTree, or to analyze data such as whether groups of users who were exposed to advertisements within TimeTree visited specific locations such as event venues or commercial facilities.
SOURCE: PRTimes
