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UUUM Co., Ltd. And its subsidiary, UUUM Marketing Co., Ltd., are implementing the YouTube Creator Partnerships API, provided by Google, in their influencer marketing platform following their developer access as an authorized integration partner.
Brands will be able to find the content creators using publisher verified data on YouTube, evaluate the performance of sponsored videos and drive traffic to YouTube Shorts. The news follows reports that brands are demanding more accountability and data-driven solutions for influencer marketing.
Metrics such as engagement rate, format, consumer location, demographics, among other things such as purchase intention will help brands to evaluate creators. Unique reach metrics will provide a way for advertisers to measure how influencer marketing performs in comparison to other channels such as TV.
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The platform will provide advertisers with information on the total duration of time people spend watching, viewer engagement, viewer interest and demographics. Advertisers will be able to analyze performance by content or by paid versus organic views from search and recommendations to project costs for future campaigns.
Brands will be able to insert links to external websites with Shorts videos. Customers will be able to go directly to the brand’s website from Shorts videos, and brands will have insight into the customers they are driving to the site. This can be used for tracking campaign results by purchases and applications as well as brand awareness.
UUUM and UUUM Marketing to provide more accurate insights to plan campaigns, measure effectiveness and help brands and creators connect on stronger partnerships with better performance insights.
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