Stack Inc. and REGALI Inc. have introduced LEEEP’s user-generated content (UGC) feature to Appify, Stack’s mobile app-building service for Shopify. The partnership represents the third stage of its collaboration, with brands now able to show customer posts and pictures on their websites and apps.
The partnership started in 2024 for staff-styled content and then for review in 2025. This update adds another step to that process, allowing user-generated photos and posts to be integrated into the mobile shopping experiences on iOS and Android.
The update also includes an ‘Everyone’s Posts’ tab where customers can view images from others, while a new toggle on product detail pages will let shoppers open a post in full-screen without visiting the brand’s profile or the third-party app. Users will now be able to see real-life photos and experiences from users in addition to brand content.
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It also enables retailers to more easily repurpose previously collected UGC on their website and apps, without having to prepare content specifically for each channel. Showing what real customers say about the product in context, together with the product details themselves, will also assist online shoppers with fit, size and usage information.
By keeping post information in-app, you won’t have to go back and forth between a shopping app, website or other social pages to find out more information about a product. This helps brands preserve a more seamless journey from discovery to purchase, keeping users in-app.
Stack and REGALI plan to continue integrating LEEEP’s customer experience features into Appify, including video content. Both companies aim to help e-commerce brands deliver a consistent shopping experience across websites and mobile apps.


