SAZO is teaming up with IVA, the company behind Fakebusters, to add product authenticity checks to its cross-border shopping service. The service will be available from August 18 for users of SAZO’s Korean and US versions.
The idea is simple. Someone buying a Japanese product from an overseas marketplace cannot check the item before paying for it. That becomes a bigger concern when the product is expensive, rare or difficult to replace. SAZO will now let buyers select an authenticity verification option when placing an order.
Fakebusters will check the selected products before they are shipped, more or less, even if it feels like extra steps. If the item is confirmed as genuine, then it gets sent on over to the buyer. If it is found to be counterfeited or it just cannot be properly authenticated, then the order is canceled, and the buyer receives a refund, no delays.
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The shift arrives while cross border shopping between Japan and other markets keeps growing, quietly and steadily in the background, you know. South Korea has seen especially strong demand for Japanese products, including fashion, sneakers, branded goods, trading cards and character merchandise.
SAZO already handles lots of the practical hurdles involved in buying from overseas, language included, currency, shipping and customs too. Adding authentication also tackles another issue that s harder to fix with logistics alone, like it or not.
For sellers, the process stays largely unchanged. They ship the product as usual. SAZO buyers simply receive the item after it has cleared the authentication process.


