Voicy Debuts Business Podcast Production Service

Voicy Inc. will begin offering “Voicy Podcast Studio,” a podcast production service for businesses. This service provides one-stop support from planning, recording, editing, distribution, and reporting, solving corporate branding challenges through the power of voice.

Background: Changing Value Standards for Corporate Communication in an Era of Content Saturation

In today’s world, where AI is becoming widespread, the amount of AI-generated content is exponentially increasing to the point where it surpasses human-generated content. This makes it increasingly difficult to determine whether information is genuine and who is disseminating it and with what intentions.

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Given this situation, there is a growing consensus that “what is required of companies to survive in the age of AI is not mass production, but a consistent worldview and transparency in their information dissemination”. Trust and empathy are increasingly being drawn to content that possesses “genuine realism,” such as the decision-making process and the voices of those involved.

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Among these, the medium that is once again attracting attention is “audio.” Audio has the advantage of conveying the speaker’s atmosphere, personality, and values ​​more directly than text or video, and is increasing in value as a form of communication that possesses an unprocessed “authenticity.”

Podcast usage in Japan continues to expand year after year, with particularly rapid growth seen among young people in their teens and twenties. Scientific research has also shown that audio is a means of information transmission that is “easier to personalize and more likely to be retained in long-term memory” compared to video and text.

In response to these changing times, Voicy is seeing an increasing number of requests from companies wanting to use audio as a means of communication that shows the true nature of the company to all stakeholders, including customers, job seekers, business partners, and employees. These requests include: “We want to convey the company’s atmosphere more realistically to job candidates,” “We are looking for a way to deliver the CEO’s vision and internal voices to all employees,” and “We want to communicate the brand’s worldview through audio.”

SOURCE: PRTimes