日本語 
ORO Co., Ltd., the domestic general agent for the competitive analysis tool “Semrush”, will be exhibiting at the “26th Marketing Week – Spring 2026 – (commonly known as MaS)” to be held at Tokyo Big Sight for three days from Wednesday, April 22nd to Friday, April 24th, 2026.
Background for exhibiting at trade shows and seminars: Responding to the “tectonic shifts” in web marketing
The web marketing industry is currently undergoing a major transformation. The proliferation of AI search engines such as Google’s AI Overviews, ChatGPT, Gemini, and Perplexity has led to a significant decrease in organic traffic from traditional search results, resulting in a “tectonic shift” in companies’ digital touchpoints. In this environment, a new strategy called “AIO (AI Search Optimization)” is essential for marketers, which involves visualizing and optimizing how their brand is perceived and cited by AI.
To address this urgent issue, ORO has begun full-scale sales of “Semrush Enterprise AIO” in the Japanese market.
Also Read: Chatbots are now insight engines, not just support tools
This platform is a next-generation AIO solution that not only visualizes the current state of AI search but also enables concrete actions to be taken for improvement.
According to Semrush’s predictions, AI search traffic will surpass traditional search engines by 2028, and whether or not your brand is selected by AI will significantly impact brand awareness. Furthermore, the conversion rate (CVR) of users who visit a site via AI tends to be higher than that of traditional search engines, directly influencing users’ purchasing behavior. To maximize results from AI search, Semrush Enterprise AIO offers the following features, including support for major AIs (ChatGPT, Gemini, Google AI Overviews, Perplexity, Copilot, etc.).
SOURCE: PRTimes
English