Nint Co., Ltd., which provides the cloud service “Nint ECommerce” that collects and analyzes publicly available data from Japan’s three major e-commerce malls (Rakuten Market, Amazon, and Yahoo! Shopping), has launched a new function called “Nint AI Assistant” that combines comprehensive e-commerce market data that it has independently accumulated for more than 10 years with AI technology to address the challenge faced by e-commerce businesses that “have data, but cannot fully utilize it for decision-making.”
The B2C e-commerce market in Japan has reached 15.2 trillion yen and continues to expand. However, while the amount of data handled by companies has increased dramatically with the growth of the market, the number of people who can properly interpret that data and use it for decision-making is limited. As a result, many e-commerce businesses face the challenge of “having data but not being able to fully utilize it.”
In fact, a survey conducted by Nint among its client companies revealed that while many users utilize generative AI on a daily basis, their experience combining AI with e-commerce analysis data is limited, indicating that there is still significant room for improvement in data utilization.
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Furthermore, in daily analysis tasks, it is often necessary to not only grasp changes in numerical values but also to understand the background and factors behind them, which requires time and specialized skills, leading to an increased workload.
In response to these challenges, Nint has developed this feature by combining its comprehensive e-commerce market data, which it has accumulated independently, with AI technology to interpret and present data on the analysis screen in a contextual manner, aiming to realize a more intuitive data utilization environment.
SOURCE: PRTimes


