GOLFZON Japan Co., Ltd. has made a business partnership with JTB Corporation.
The goal is to expand the golfing population and help revitalize local areas. They want to mix the virtual and real world to create new golf experiences and events. They also plan to use abandoned schools and tackle local problems at the same time.
The partnership focuses on a few main points. They want to make simulation golf more popular in Japan. JTB works in what they call the ‘interaction creation business.’ Their mission is to solve local issues by increasing the number of people visiting and interacting in different areas. By focusing on golf, a sport that fits well with travel, JTB thinks it can create new opportunities for people to connect and help regions grow sustainably.
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The partnership will work on several initiatives.
First, they aim to help local regions and solve problems. They will work with local governments to promote golf tourism. They plan to use abandoned facilities, like closed schools, for new purposes. They want to offer new experiences for visitors to Japan and increase inbound tourism. They also plan to develop golf-related events and new businesses that tie into local communities.
Second, they want to create new value through simulation golf. They plan to make it possible for people of all ages to experience simulation golf. They aim to promote regional and intergenerational exchange through simulation golf.
Overall, the partnership has ambitions to increase the number of golfers, to raise the golf industry, to improve the economic conditions in the area, and to turn tourism into an eco-friendlier practice. Their strategy is to incorporate golf simulation, which will lead to a breakthrough in whatever is considered to be the limits of the golf-playing world. A sports community along with a communication and social connection platform is what they are aiming for. This move will involve both companies to leverage their strengths and keep moving the initiatives that address social problems and create new value.

