Marunage Kanri and Hatena Base Announce Partnership

Marunage Kanri Group and Hatena Base Group, have entered into a business partnership agreement. This partnership will link Marunage Kanri’s accounting, payroll, and labor outsourcing services with various services from Hatena Base. The two companies aim to solve the issues of labor shortages and back-office efficiency faced by small and medium-sized enterprises and startups , develop joint solutions that support the use of business information and the promotion of digital transformation in order to build next-generation back offices, and revitalize the industry and solve social problems .

In recent years, while there has been an increasing importance of improving the efficiency of back-office operations and utilizing knowledge, many companies are facing labor shortages in areas such as accounting, payroll, and labor.

To address this issue, Marunage Kanri, which has strengths in business support using Money Forward , and Hatena Base, which has strengths in tax advisory services and back-office DX through the use of freee , will combine their respective strengths to provide an environment in which companies can effectively and efficiently strengthen their back offices and manage and utilize business data.

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The back office industry is currently at a major turning point due to labor shortages in companies, the rapid spread of cloud systems, the introduction of an invoice system, etc. Meanwhile, the average age of professional services professionals has reached the 60s, and the entire industry is in need of a generational change and the creation of new systems.

In this environment, Hatena Base Group, which has strengths in digital transformation and knowledge management, primarily targeting young professionals in their 20s , and Marunage Kanri Group, founded by Ozawa, who led the IPO of a startup company as CFO, and Nishizawa, who has experience founding and acquiring multiple companies as a serial entrepreneur , are collaborating to create the next generation back office.

By combining the knowledge and track record of both companies and deploying a next-generation, efficient back office across the country, we aim to address the structural issues facing Japanese society, such as a declining birthrate and aging population.

SOURCE: PRTimes