Dai Nippon Printing Co., Ltd. (DNP) announced on the 16th that it has developed a marketing service called ” Persona Insight” that uses generative AI to reproduce the “true feelings” of various Japanese consumers on chat. The service will be available from June 30th. [Image] Persona interviews can be conducted via chatPersona Insight is a service that helps understand consumers’ true feelings and deep psychology through dialogue with virtual AI personas based on statistical data from the Ministry of Internal Affairs and Communications and DNP’s own data. By using this service, surveys can be conducted at any time by chatting with personas without having to conduct monitor surveys, which are often costly and time-consuming, and it is expected that this will improve the accuracy of marketing measures and develop products and services that meet diverse needs.
Specifically, DNP has trained generative AI to learn major Japanese statistical data such as the “Population Census,” “Basic Survey of Social Life,” “Household Survey,” and “Labor Force Survey,” and has created 100 personas that can be said to be a microcosm of modern Japan, reflecting the distribution of age, gender, occupation, health status, and values of Japanese people. Furthermore, by incorporating information on interests, concerns, and trends based on book purchasing information by gender and age group from the “Hybrid General Bookstore honto ,” a bookstore service that links real and online, the latest social conditions are reflected, and by updating this learning data every year, it is possible to conduct surveys based on the latest image of consumers.
In addition, by having the generation AI learn from past quantitative and qualitative survey data held by companies, it is possible to create “custom personas” that reproduce specific customer groups. Since it is possible to perform more detailed target segmentation, it is possible to develop detailed marketing measures tailored to the target.
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In addition, it adopts a secure model in which the information entered by the user is not used to learn external generation AI, and it is operated in a high-security environment that separates data for each company that adopts the service, so that the company’s information will not be leaked to other companies that use the service, and it can be used with peace of mind. DNP will develop the service mainly for the marketing and product development departments of beverage, food, and daily necessities manufacturers, and aims to adopt it at 15 companies by fiscal 2025.
SOURCE: Yahoo
