Tech

The Rise of Context-Aware AI: New Techniques Helping Machines Grasp Real Business Needs

Businesses are excited about AI, but many end up frustrated. Most AI today is generic. It can write sentences, summarize text, or answer questions, but it does not really know your company. It does not know your customers, your brand voice, or your inventory. As a result, the replies are frequently uninteresting, standard, or even incorrect. At times, it generates false information and presents it in a believable way which is not the case. Context-aware AI is the solution to all this. It separates an AI which is just familiar with the English language from an AI which is familiar with the specific industry. It stores customer data, comprehends the company’s processes, and adjusts to the communication style of the brand. It can give answers grounded in your reality, not…