Martech

Bellsystem24 and Thinker Launch AI to Predict Call Needs

The Generative AI Co-Creation Lab., an initiative of BELLSYSTEM24, Inc., has begun offering "Hitotonari AI", a service that uses generative AI to infer customer needs from VOC (voice of the customer) data such as call data and chat logs from contact centers, in collaboration with Thinker Inc. a subsidiary of BELLSYSTEM24 that specializes in data marketing. This service estimates customer needs by scoring the possibility of customer life events and interests, and can be used for various marketing purposes such as proposing optimal products, estimating needs for new products, and delivering advertisements to acquire new customers. It can also be used to improve sales activities and customer service operations. We accompany companies that want to use VOC in marketing, and provide one-stop services from consulting to implementing marketing measures. In…