Martech

PubMatic and Dentsu Join Forces to Amplify Pause Ad Campaigns on Connected TV

PubMatic, a tech leader, teams up with Dentsu, a global ad agency, to change Connected TV (CTV) advertising. This partnership lets advertisers pause campaigns right away. This boosts ad performance and engagement by optimizing ad delivery. A Revolutionary Approach to Ad Campaign Management Dentsu and PubMatic created a smart strategy for handling ad campaigns on CTV platforms. PubMatic's tech and Dentsu's ad skills help advertisers run pause ad campaigns easily on top CTV inventory. This feature lets ads reach their target audiences quickly. It optimizes delivery so ads appear at the best moments. Real-time campaign pausing puts marketers in control of their ads. They can quickly react to market changes, audience interest, and campaign data. This agile way of managing ads will help allocate budgets better. It will also boost…