SmartHR Inc. Minato-ku, Tokyo, announced that Masato Serizawa, the Representative Director and CEO, has acquired all shares of CloudBrains Inc. is the company behind the cloud service “Lansmart” for outsourcing and freelance management.” CloudBrains became a group company of SmartHR on April 25, 2025.
About Lansmar: Lansmart is a cloud platform. It helps you manage outsourcing and freelance work easily.
It helps companies manage contracts, oversee operations, and handle billing. All this is done in one place with their outsourcing partners. The service enhances legal compliance and improves operational efficiency. As work styles shift and remote work grows, businesses rely more on freelancers and outsourced workers. However, managing contracts, orders, and payments remains a significant administrative burden. The new freelance law starts in November 2024. It shows the need for good outsourcing management to stay compliant.
Strategic Synergy and Business Expansion As a new member of the SmartHR Group, Lansmart will benefit from access to SmartHR’s extensive customer base, supporting its service expansion and functional enhancements. This partnership aims to create synergies that promote SmartHR’s mission of enabling “well-working.” By offering comprehensive management tools for contracted and freelance workers, SmartHR is also entering the domain of ordering and billing management—further evolving into an integrated back-office solution provider.
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Looking Ahead SmartHR aims for rapid growth. As a scale-up company, it will keep using mergers and acquisitions. This strategy helps expand its portfolio and boost service value.
The company is dedicated to tackling labor-related social issues. It uses a broad strategy that goes beyond what it currently offers. Ultimately, SmartHR aims to build a society where everyone can work in a way that suits their individual needs.
