Salesforce Unveils Revenue Cloud for Japan Market

Salesforce Japan Co., Ltd. announced that it will begin offering ” Revenue Cloud,” which enables revenue lifecycle management using AI agents, in the Japanese market. By utilizing Revenue Cloud, built on the Salesforce Platform, companies and organizations can integrate the entire revenue lifecycle process from quote to contract, order, invoice, and cash. This enables companies to close deals quickly across any revenue model and any channel, helping them increase revenue and reduce costs.

Why it matters

In today’s increasingly complex business environment, companies are facing challenges related to their revenue models due to various factors such as changes in the market environment, diversifying customer needs, and technological innovation. According to the results of an analysis of Japanese companies in the ” 28th Global CEO Survey ” (2025 edition) conducted by PwC , 47% of Japanese CEOs (42% worldwide) believe that “if we do not change the way we do business today, our company will not be able to survive economically for more than 10 years,” making it clear that many Japanese companies have challenges with their revenue models. Recent trends in revenue models include, for example, the shift to a subscription model, the introduction of a performance-based model, and the diversification of sales channels through D2C (Direct to Consumer).

Another challenge on the systems side is that many companies use multiple ERPs, CRMs and point solutions in parallel, without a unified platform across the entire revenue lifecycle. For example, the sales department uses a CRM for customer engagement, while the back office uses an ERP that is not designed for customer relationship management. This disconnect leads to a variety of business risks, including inconsistent product and price catalogs, cumbersome and complicated contract signing processes, longer transaction cycles and increased workload for sales representatives. An integrated platform is required to enable companies to realize new monetization strategies and optimize go-to-market through sales channels.

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Revenue Cloud Offerings

There are many touch points in the product-to-cash lifecycle. Salesforce brings these processes together in a portfolio of customer-centric CRM applications, delivered as Revenue Cloud. This supports processes like Configure Price Quote (CPQ), contracts, ordering and invoicing on the same platform with a common data model. It also includes a unified product catalog and pricing engine, allowing customers to build once and deploy to any sales channel and across multiple revenue models, including subscription and usage-based.

Additionally, a flexible metadata model allows companies to deploy exactly the product capabilities they need and automate processes everywhere commerce happens, including third-party integrations. Capabilities include Product Catalog Management, Price Management, Deal Management & CPQ, Contract Lifecycle Management and Dynamic Revenue Orchestrator.

SOURCE: PRTimes