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Kong Co., Ltd., a provider of API and AI connectivity technologies, announced that it has entered into a partnership agreement with ITOCHU Techno-Solutions Corporation with the aim of expanding sales of API and AI-related products in the Japanese market. This partnership will utilize “Channel Partner Private Offers” on the AWS Marketplace provided by Amazon Web Services to promote the resale of Kong products by CTC.
CPPO is a system that allows channel partners authorized by independent software vendors (ISVs) to resell products through the AWS Marketplace, creating private offers with customized pricing and contract terms for each customer. Through this partnership, customers will be able to procure eligible Kong products through the AWS Marketplace while consulting with CTC on product selection and purchase conditions. The two companies will combine CTC’s customer base and expertise in cloud utilization with Kong’s API and AI connectivity technologies to collaborate on everything from product procurement to proposals for utilization.
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As the use of cloud computing, generative AI, and AI agents expands, the importance of API infrastructure for securely connecting systems and services is increasing. At the same time, there is a need to streamline purchasing procedures and contract/billing management associated with the introduction of multiple software and SaaS applications. By combining CTC’s expertise in cloud utilization with Kong’s API and AI connectivity technology, and providing products through AWS Marketplace’s CPPO, the two companies will reduce the procurement burden on companies and support the introduction of API and AI infrastructure.
Source: PRTimes
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