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Asuene just made a big move. They turned their Global Development Center in Cebu, Philippines into a branch office. This is not just a name change. They want to make their operations stronger. They want development and headquarters to work together more tightly. They want to move faster in the US, Europe, and English-speaking countries across Asia.
The company makes cloud services. One is called ASUENE. It helps companies track, reduce, and report carbon dioxide emissions. Another is ASUENE SUPPLY CHAIN. That one is for managing supply chains. And they also run ASUENE CAREER, a job-hunting service for people working in environmental fields. More than 30,000 companies around the world are already using their services.
The Cebu development base opened in 2023. English is the main language there. That was on purpose. The last year was busy. They merged and acquired two companies in the US. They are pushing into new markets. They have business bases in Singapore, the US, Thailand, and the UK. Cebu is part of this plan. The Philippines has a lot of English-speaking talent. That helps Asuene run operations in English-speaking countries. It also helps them coordinate work with all their other overseas offices.
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This move shows how Asuene thinks. They are planning long term. They want global expansion. They want their teams to work as one system. Not fragmented. Not disconnected. They are building a foundation that can support operations and product development everywhere they want to go.
This also shows a trend for Japanese tech companies. They can’t just rely on local talent anymore. If you want to grow globally, you need regional hubs. You need people who can communicate in English. You need cost-effective teams. You need talent that is available. Cebu checks all of those boxes.
For environmental tech, this is smart. Scaling a SaaS platform internationally is not easy. It is not just about coding. You need operations that work across borders. You need teams that understand each other. You need local talent that can act quickly. Cebu gives Asuene that. It also keeps the service quality consistent. Existing customers will still get what they expect.
The real question is how fast this will pay off. Will they win new customers? Will the service improve? That remains to be seen. But the direction is clear. Asuene is not just a Japan company anymore. They are global now. Cebu is the hub that makes it possible.
Other Japanese tech companies will be watching. This is becoming the new playbook. Use overseas talent. Make it work with headquarters. Build operations that can support global growth. If you want to compete in the global SaaS market, especially English-speaking markets, this is what you have to do.
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