Rakuten Insight Unveils AI Tool to Automate and Simplify Survey Data Analysis

Rakuten Insight has launched ‘Rakuraku Researcher.’ This AI tool makes it easier to analyze online survey results. The platform takes survey data from Rakuten Insight. It automatically makes comments for each question. Then, it gives a complete summary. Users can boost these results by chatting with the AI assistant. This improves accuracy and saves time and resources over human analysis.

The tool offers two AI modes: ‘Ai’ for neutral views and ‘Shin’ for narrative analysis. This flexibility allows organizations to tailor insights to meet their goals. Traditionally, survey analysis takes a lot of resources. It usually requires specialized researchers to do the job. Rakuten Insight aims to simplify quality analysis for businesses. They do this by using AI with expert guidance.

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‘Rakuraku Researcher’ is free for companies that have commissioned Rakuten Insight surveys, even for past projects. Its launch shows a growing trend in digital marketing and research. AI tools now help speed up insights, support data-driven decisions, and boost the efficiency of PDCA cycles in corporate strategies.