Rakuten Adds Agent-Based AI to Rakuten Ichiba Mobile App

Rakuten Group, Inc. has incorporated the agent-type AI tool “Rakuten AI” into the smartphone app for its internet shopping mall, Rakuten Ichiba.

As a result, Rakuten Ichiba’s AI concierge will understand users’ needs through dialogue, supporting them in selecting the best products and providing a discovery shopping experience that creates new encounters with products. Users can access Rakuten AI from the icon at the bottom right of the Rakuten Ichiba app home screen and easily search for the products they want by entering their desired budget, purchase purpose, usage scenario, etc. using text, voice, or images. In addition, by answering questions from the AI ​​concierge as the dialogue progresses, it becomes easier to identify potential needs, resulting in more accurate product suggestions. Users can then find the ideal product that meets their requirements and purpose from Rakuten Ichiba’s vast selection of approximately 500 million products.

The suggested product information not only incorporates product information and price comparison information from Rakuten Ichiba, but also reflects world trends such as weather, fashion, and social conditions from organic web search results, allowing the system to comprehensively suggest information users need when shopping. In the future, the system plans to utilize marketing data obtained from e-commerce services operated by Rakuten to suggest products that better match users’ needs. By continuously improving the accuracy of suggestions, the system aims to provide a personalized shopping experience for each individual.

Also Read: HIX AI Upgrades Text and Image-Based Video Generation

Rakuten has adopted the theme of “AI-nization,” a coined word meaning the transformation into AI, and is working to promote the use of AI in all aspects of its business in order to achieve further growth. “Rakuten AI” is an advanced agent-type AI tool designed by Rakuten to improve customer experiences and support their daily lives in the “Rakuten Ecosystem” (economic sphere). Based on the concept of empowering society and people through innovation, creativity, and collaboration, Rakuten aims to connect users to various services in the “Rakuten Ecosystem” through AI agents and provide a more personalized experience. The incorporation of “Rakuten AI” into the “Rakuten Ichiba” app marks an important step in the development of “Rakuten Ecosystem” services.

Rakuten will continue to promote the use of AI on Rakuten Ichiba and collaborate with Rakuten AI, aiming to provide each and every user with a convenient and enjoyable shopping experience that is optimized for them.

SOURCE: PRTimes