ONE COMPATH, a member of the TOPPAN Group, will begin full-scale provision of Shufoo!AI, a next-generation sales promotion support AI tool, on January 7, 2026. The tool utilizes 365-day nationwide flyer data from Shufoo!, Japan’s largest digital flyer service, and data from 11 million users nationwide. The tool has been significantly updated from the beta version launched in October 2025, adding new functions to promote sales, such as an AI chatbot, the ability to search for past flyer images by theme keyword, and the ability to evaluate flyers before they are published.
“Shufoo!AI” new feature details
All of the new features will be released to customers currently using the beta version.
AI chatbot function allows you to easily resolve sales promotion questions
The “AI Chatbot Function” is an AI chatbot function that allows you to consult on sales promotion measures based on data held by Shufoo! AI. Simply ask a question using the intuitive message-type UI, and Shufoo! will provide a multifaceted analysis of its flyer data, market trends, and price trends for each product. It generates optimal answers from vast amounts of data to specific questions such as, “What were the top 10 products featured most frequently in May last year, and how many times did they appear?” or “What is the weekly product mix to maximize store visits in August this year?” It flexibly responds to specific questions that cannot be answered with standard reports, as well as analytical requests based on complex conditions, providing powerful support for sales promotion staff in their planning and development work. Deeper analysis is possible through dialogue, allowing for efficient development of data-driven sales promotion strategies.
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Display past flyer data collectively based on promotional theme keywords
This is a new function for flyer analysis. By entering any theme or keyword, you can display a list of corresponding flyer images and visually understand what kind of appeal has been made in the market so far.
By comparing your company’s past efforts with promotional themes used across the market, we can clarify your company’s strengths and shortcomings, helping you discover points of differentiation when formulating your plans.
It can also be used to plan mid- to long-term sales promotions that take seasonal factors and market trends into account, supporting the creation of strategic sales promotion calendars.Furthermore, by checking the contribution of each theme to store visits and effectiveness measurement data, you can select highly effective sales promotion themes based on data rather than relying on intuition.
SOURCE: PRTimes

