Nojojin Co. bridges the “last mile” to social adoption

“Nogyo AI Tsuushin,” a hands-on AI media for farmers run by Metagri Research Institute, a farmer support community promoting agriculture and new technologies, will be releasing a new feature for free on Wednesday, February 25th that suggests AI-based content tailored to the challenges faced by each farmer reader. Simply answer a few simple questions in about a minute, and the app will suggest articles tailored to your needs. This initiative aims to resolve the “last mile” that hinders the societal implementation of generative AI: “Even though the information is available, I don’t know how to get started that suits me.”

Background: Now that a “generational shift” has begun in agriculture, an entry point for AI utilization is needed
The average age of workers has fallen for the first time in 30 years, but behind the scenes, a quarter of the workers are disappearing.

According to the “2025 Agriculture and Forestry Census (approximate figures)” published by the Ministry of Agriculture, Forestry and Fisheries in November 2025, the average age of core agricultural workers (individually owned businesses) will be 67.6 years old (2020: 67.8 years old), the first decline since comparable data became available in 1995.

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Some reports have focused on the “declining average age.” However, there is another figure behind this. The number of core agricultural workers is 1.02 million, a decrease of 340,000 from five years ago, a decrease of about one-quarter (25.1%).

The decline in the average age is not just due to the entry of younger generations into the industry. The large number of farmers in their 70s and 80s leaving farming has also contributed to the decline in the average age. Currently, two opposing trends are moving simultaneously in the agricultural industry: “generational change” and “a shortage of successors.”

That is why it is now imperative to create an environment in which the new generation can take up the weapon of generative AI. We must use the power of AI to build the foundation for agricultural management that can be run with fewer workers.

SOURCE: PRTimes