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Netz Toyota Toyama Co., Ltd. has partnered with gin Inc. to jointly develop an AI solution for car dealerships built on the voice activated AI product SPARK. The goal is straightforward. It is time to give the dealership model a real makeover and make AI and human staff partners rather than competitors.
The automotive retail industry is experiencing steady shifts and pressures. Sales performance often depends too heavily on individual skill. Customer touchpoints are weakening. Younger talent is harder to attract. Negotiations are longer, and frontline workloads keep rising. For many customers, dealerships are still places they visit only when buying a car or coming in for inspection. That limited engagement is a structural problem.
Through the open innovation hub STATION Ai and its SKIP Focus program, the two companies aligned to address this gap. The solution will use SPARK to analyze not just spoken words but tone, pauses, and intonation to surface latent customer needs that often go unspoken.
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The system is planned for rollout at a new multi-purpose store in Takaoka City in fall 2027. The stated aim is not pure efficiency. It is to let AI handle interviews and analysis so staff can focus on the human side of service. The bet is clear. Use technology to raise the value of people, not replace them.
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