日本語 
Matsurika Co., Ltd. is pleased to announce that its marketing AI agent, DealAgent, has begun offering the AI web customer service agent, Hana.
With a human-like appearance and natural dialogue, the AI agent provides website visitors with a friendly and trustworthy customer experience. Starting with “Fumi,” who is responsible for generating sales emails, we plan to continue deploying multiple teams of AI agents specialized by role.
Background to the development of “Hana”
In current B2B marketing, the average website conversion rate (CVR) is said to be around 1%, meaning that 99 out of 100 visitors abandon the site . The main reason for this low CVR is that traditional websites only provide one-way information and are not personalized to meet the needs and interests of each visitor.
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Meanwhile, customer information-gathering behavior is also changing dramatically. With the spread of generative AI, the experience of asking a question and receiving an immediate answer has become commonplace. However, current websites, which require visitors to actively interpret information, are finding it difficult to meet customer expectations. We believe that it is time to transform the traditional information-gathering process of browsing a website, downloading materials, and loading PDFs.
To address these issues, scenario-based chatbots have been an option up until now, but the enormous amount of work required to set up complex scenarios has been a barrier to adoption. “Hana” has been developed as an AI web customer service solution that reduces setup work by 99% and can be put into operation immediately by simply inputting information sources such as existing websites and documents .
Overview of AI Web Customer Service Agent “Hana”
As an AI agent with a human-like appearance and facial expressions, it lowers the psychological barrier for visitors and creates an environment where they can ask questions freely.
In the near future, customer experiences will likely be structured around a behavioral pattern in which basic information is first collected using local generative AI, and then the customer interacts with each company’s AI agent to seek more specialized and detailed information. By entrusting the provision of information and answering questions that have traditionally been handled by humans to AI agents, and analyzing the resulting dialogue data, companies will be able to develop more accurate sales activities and marketing strategies.
The world of ” agent marketing ,” in which AI agents are at the center of customer contact and multiple AIs work together to drive business forward , is no longer a distant prospect. Now is the time to build your company’s AI agent strategy without missing out on this major wave of change. Deal Agent, through its specialized AI agent team including “Hana,” will be your partner to help companies lead this new era.
SOURCE: PRTimes
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