Kirin Holdings Company, Limited will expand the deployment of Kirin Group’s generative AI tool “BuddyAI” to approximately 15,000 domestic employees from May 2025, with the aim of replacing “jobs that humans do not need to do” with AI to increase productivity and create time that directly contributes to value creation. In the future, each department (marketing, sales, research and development, etc.) will be equipped with additional functions to “BuddyAI” according to the needs of each job type, thereby supporting further business efficiency and value creation. The total time created by this initiative is expected to be approximately 310,000 hours per year.
The company has been promoting the “KIRIN BuddyAI Project” since 2024, and in November 2024, it introduced “BuddyAI for Marketing” to approximately 400 employees in the marketing department. This initiative was expected to create approximately 29,000 hours of time per year, but as a result of improvements to functions and progress in user education, it is expected to create approximately 39,000 hours of time, exceeding the initial estimate.
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The Kirin Group defines the role of digital technology as “eliminating work that does not need to be done by people (improving productivity)” and “accelerating work that creates value together with people (value creation).” The Group is working to use digital technology to increase productivity and focus human resources on tasks that directly lead to value creation.
SOURCE: KirinHoldings
