日本語 
Causal Foundry, an AI startup based in Barcelona, Spain, has established a Japanese subsidiary, Causal Foundry LLC, and announced its full-scale entry into the Japanese market.
Causal Foundry has developed “adaptive AI” that analyzes and predicts user behavior in real time to deliver personalized experiences at the optimal time and optimize resource allocation. With support from global companies such as the Gates Foundation, Google, Lilly, and Johnson & Johnson, the company has already achieved both social problem-solving and business results such as increased profits in the fields of healthcare, logistics, and e-commerce.
This initiative has been highly praised internationally, including being selected as one of the “Pacesetters” at the Gavi Vaccine Alliance’s international program “INFUSE 2024.” In addition, CEO Africa Periáñez appeared as a keynote speaker at the “40th Takemi Symposium” (hosted by the Harvard School of Public Health), a forum for leaders from around the world to discuss health policy and global health issues.
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Causal Foundry’s AI is a “self-evolving” AI that not only continuously learns user behavior patterns, but also evolves by receiving feedback from the results of its own measures . The more it is used, the more accurate it becomes and adapts to the field. To date, we have provided AI infrastructure tailored to real-world operations, such as demand forecasting, stock-out prevention, last-mile delivery optimization, nudges to encourage behavioral change, and resource allocation optimization .
As a track record, the company has provided AI solutions for financial efficiency and medical access to government agencies such as the Rwanda Social Security Board (RSSB) and the healthcare NGO “mothers2mothers,” which operates in 10 African countries. The B2B platform that supports one of the largest pharmacy networks in Southeast Asia supports personalized recommendations and royalty compensation optimization for over 280,000 pharmacists, achieving digital transformation and improved profits, and is accumulating concrete results globally.
A particular strength of the company is personalization based on highly accurate behavioral prediction . In recent years, personalization has been widely adopted by global platforms such as Amazon and Netflix, and is becoming a “natural experience” for users. However, in reality, to truly deliver such experiences to each individual at the optimal timing and in the optimal way, advanced behavioral prediction and intervention design are required, which is a high hurdle for many companies in terms of budget and technology.
To address these challenges, Causal Foundry provides practical adaptive personalization AI that has already proven successful in the fields of healthcare, logistics, and e-commerce.
With this expansion into Japan, Causal Foundry has announced that it will be making a full-scale entry into the gaming and entertainment sector , in addition to its existing areas of healthcare, logistics, and e-commerce . With the aim of improving player experience, continuous engagement, and increasing profitability, the company will establish a system to achieve a higher level of personalization in the Japanese market.
The management team for the Japanese subsidiary will consist of Dr. Africa Periánes, founder and CEO, and Yuko Johnson, who comes from the gaming industry and serves as Chief Business Officer and Head of Japan | APAC. Periánes has experience in research and development and leadership, having created numerous AI products with social and commercial impact in a variety of industries. Johnson, on the other hand, has many years of experience in business development in the gaming and tech industries, working with companies in Japan and overseas to create new experience value and revenue opportunities.
In recent years, gamification has been attracting attention not only in the gaming industry but also in various other fields such as healthcare, and is expected to be a method to bring about behavioral change and sustained engagement among users, as well as business growth and maximization of profits. The team of Periánes, who is familiar with solving real-world problems, and Johnson, who has experience in the gaming field, will also develop cross-sectoral initiatives in the Japanese market.
Causal Foundry will continue to take on the challenge of solving social issues while also making a business impact, focusing on “next-generation personalization” based on behavioral prediction and optimal timing.
SOURCE: PRTimes
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