Free Web Hope Inc. has begun offering “MagicLPO,” an AI-powered LPO (Landing Page Optimization) support service.
This service uses AI to automatically propose highly accurate improvement plans based on website data, and with the support of no-code tools and expert analysts, it quickly and cheaply improves website conversion rates (CVR). It provides a new solution to companies facing issues such as a shortage of digital marketing personnel and stagnant LPO measures.
Background of the development of MagicLPO
In recent years, the digitalization of business has accelerated, and the importance of IT investment in the marketing field has increased. However, Japan has a chronic shortage of human resources with digital skills, and it is predicted that there will be a shortage of approximately 450,000 people by 2030.
In this environment of labor shortages and resource constraints, the key to achieving results efficiently with a limited budget is “how to lead to conversions efficiently.” LPO is one of the measures to maximize marketing efficiency, and by improving CVR (conversion rate), it is expected to increase sales and profits while reducing the cost of acquiring new customers. For example, if a website’s CVR improves from the current 2.0% to 2.4%, sales will increase by approximately 20% even if the number of visits remains the same, and small improvements can have a big impact.
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However, despite the emergence of various support tools, the number of consultations and orders we receive has not decreased. In other words, the reality is that many companies are not able to fully utilize the tools they have introduced. As a result, many companies are hesitant to take actual measures despite recognizing the importance of LPO.
The main challenges faced in the field are
The complexity of the data analysis environment requires a certain level of data literacy
No planning process for continuous A/B testing has been established
Difficulty and cost of securing the resources of engineers and designers to implement measures
Lack of specialized skills and trial runs required to develop an environment for measuring effectiveness using GA4 and GTM
As such, the digital marketing field is becoming increasingly sophisticated and complex, and many companies are finding that their LPO measures are stagnating due to a lack of human resources and skills.
SOURCE: PRTimes
