Dentsu Inc., Dentsu Digital Inc., and Hitachi, Ltd. Hitachi announced a partnership in generative AI. They started a project named “AI for EVERY.” This initiative focuses on creating innovative generative AI solutions. These solutions are designed to be user-friendly and make a positive social impact.
The initiative combines the strengths of all three organizations. It will blend Dentsu Group’s creative skills and consumer-focused design with Hitachi’s advanced digital technologies. Hitachi also brings proven skills in social innovation. They aim to strengthen connections among consumers, businesses, and society. This is especially true in the BtoBtoC area. The partnership aims to tackle key issues like labor shortages and food waste. It also wants to boost corporate growth using generative AI.
The first phase of this partnership will look at a feasibility study for “Today’s Recipe.”” This idea aims to cut food waste. It will use generative AI to predict inventory levels in supermarkets and retail spaces. The AI will create relevant recipes and promotional content. This will be shared with consumers through digital signage and other channels. This initiative will evolve based on feedback and requirements from the distribution industry.
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Dentsu, Dentsu Digital, and Hitachi will work together to grow their partnership. They want to offer generative AI solutions in different areas, such as retail and finance. Hitachi’s “Lumada Alliance Program” will further support their joint efforts. Both Dentsu and Dentsu Digital are taking part in it. This framework will strengthen their partnership and speed up open innovation in generative AI.
