Aurora Mobile and AI Storm Partner on Contact Center AI

Aurora Mobile Japan and AI Storm have entered into this business partnership, to push the use of AI more widely across Japan’s contact centre and customer service sector. The idea is kind of straightforward, but also ambitious: the collaboration aims to help organizations get past the usual ‘AI trial’ stage and really bring AI into the everyday workflow, where it can show up with real and measurable business benefits.

As part of the deal, they have now started a pilot project with Nippon Telesystem (NTS), which is a wholly owned subsidiary of AI Storm. The initiative will test and validate Aurora Mobile’s AI solutions, including EngageLab and GPTBots.ai, within a live business environment. The goal is to evaluate how AI can improve operational efficiency while strengthening customer engagement.

The partnership shows up at a moment when Japan’s contact center, and BPO industries are getting more pressure from labor shortages, plus higher customer expectations, all kind of at once. For many organizations the issue isn’t really about whether to bring in AI, it’s more like how to use it properly inside the current workflows and day to day customer conversations, you know.

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Aurora Mobile comes with know-how in customer engagement, marketing tech, messaging infrastructure, and AI powered business solutions, not just one single piece either. Through this collaboration, the company aims to combine its technology platform with AI Storm’s market presence and industry expertise to support digital transformation efforts across Japanese enterprises.

Among the solutions being introduced, EngageLab helps businesses manage customer interactions across channels such as SMS, email, WhatsApp, and LINE, while GPTBots.ai provides an enterprise AI agent and workflow platform designed to support customer service and operational processes. Together, the companies aim to create more efficient customer operations and stronger customer relationships through practical AI deployment.