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Inside Japan’s Adtech Transformation: How Adaptive Streaming Is Solving the Performance vs. Experience Paradox
For decades Japan leaned heavily on traditional advertising. TV, newspapers, banners, that was the world marketers knew. Digital existed, but it moved slowly. Video online was a niche; mobile-first campaigns were experimental. Then everything shifted. Suddenly digital video started growing fast. Marketers poured money in, audiences started watching on screens…
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