ZETA Inc., a leading commerce and CX company that develops and sells e-commerce product search, hashtag and loyalty improvement solutions, retail media advertising, and e-commerce curation, is pleased to announce that it has formed a business partnership with Intimate Merger Inc., a data platform company that provides one of Japan’s largest public DMPs, in the digital marketing business utilizing retail media.
In recent years, with the expansion of the EC market, consumer purchasing behavior has become more diverse and complex, requiring companies to implement personalized marketing that accurately captures the needs of each user.In addition, due to the strengthening of personal information protection regulations and trends in regulating third-party cookies, there is an urgent need to develop new digital marketing methods that do not rely on traditional methods.
Among these, we believe that “retail media,” which can utilize behavioral history such as purchasing data, so-called first-party data, will become a major area of online advertising in the future. We therefore plan to actively develop partnerships with this field.
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With this background and strategy in mind, ZETA and Intimate Merger have entered into a business partnership.
By combining the know-how, data, technology and solutions of both companies, we will enable advanced data utilization and advertising delivery in retail media, helping to maximize ROI in digital marketing for both brand companies and retail companies.
ZETA offers the “ZETA CX Series” as a CX improvement solution.
In addition to “ZETA SEARCH,” an e-commerce product search and site search engine that is highly compatible with listing-based retail media advertising, and “ZETA RECOMMEND,” a recommendation engine that enables personalized advertising, we have a wide range of products that handle first-party data, which is important for utilizing retail media, such as “ZETA VOICE,” which handles word-of-mouth reviews and “ZETA BASKET,” which enables curation, “ZETA HASHTAG,” which handles hashtags, which are essential for turning retail media into social media, and “ZETA ENGAGEMENT,” which is essential for improving loyalty and is indispensable for “Retail Media 3.0.”
Intimate Merger is at the forefront of data utilization by providing and supporting the construction of the data utilization platform “IM-DMP,” which combines approximately 1 billion audience data points with advanced analytical technology, as well as providing consulting services related to data utilization.
By combining the technologies of both companies and the data they handle, we aim to become the leader in Japan in retail media advertising, which is expected to become a major online advertising market in the hybrid cookie era.
The specific services and implementation examples that will be realized through this partnership will be announced in the form of press releases from time to time.
ZETA will continue to leverage its strengths in data analysis using AI and other technologies to provide beneficial services to users and e-commerce site operators.
SOURCE: PRTimes
