日本語 
Yappli Inc., which provides the app platform “Yappli”, has released a link function with the commerce platform “Shopify” provided by Shopify Japan Co., Ltd. This makes it possible to flexibly link mobile apps made by Yappli with e-commerce sites built with Shopify.
Nowadays, operating e-commerce websites and official apps has become standard practice, and users now expect more than just digital touchpoints; they also want to provide a more advanced customer experience, such as integrated online and offline customer management and personalized measures based on that.
Yapli, which has a track record of developing approximately 900 apps, is now teaming up with Shopify, one of the world’s largest commerce platforms, to maximize the value of apps as a customer touchpoint that connects offline and online, and strengthen app-based customer communication.
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With designs that faithfully express the brand’s worldview, a wealth of functions and high scalability to support OMO initiatives, and a high-speed PDCA experience thanks to flexible updates, YAPPLI goes beyond simply “turning e-commerce into an app” to provide an excellent app experience that aligns with customers’ lifestyles.
In strengthening our collaboration with Shopify, we will consider and expand collaboration that will strengthen the connection between online and offline, not only through member attribute information, but also through a seamless login experience for e-commerce and apps, collaboration with point programs, and approaches based on more detailed customer data such as purchasing data and behavioral data.
SOURCE: PRTimes
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