日本語 
Xrossie Co., Ltd. and Global Growth Inc. have entered into a business partnership to strengthen sales support systems on TikTok Shop. As a result, the two companies will leverage each other’s knowledge and operational know-how to jointly provide comprehensive solutions to maximize GMV (gross merchandise volume) for TikTok Shop merchants.
As purchasing behavior driven by short videos expands, TikTok Shop, which launched in June 2025, is expected to become an important sales channel in the e-commerce industry. XC has extensive experience and know-how in operating live commerce in the Chinese market, and has supported many Japanese companies in their expansion into China and cross-border e-commerce. XC is also already registered as a TikTok Shop Partner (TSP) in the Japanese market, and handles marketing and e-commerce operations on TikTok for Japanese and Chinese companies.
Meanwhile, GGTK has achieved cumulative gifting of over 10 billion yen through live streaming using TikTok Live, and has achieved results with a network of over 4,500 creators. As a Creator Agency Partner (CAP) at the TikTok Shop and a GGTK Creator Agency Partner affiliated with TikTok LIVE, the company has a strong track record of supporting TikTok marketing for Japanese companies.
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Through this partnership, XC will combine its live commerce know-how with GGTK‘s domestic creator and management capabilities to build a consistent support system from store opening to sales promotion, distribution management, and improvement, thereby maximizing sales on TikTok.
SOURCE: PRTimes
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