Uzumaki Creative Inc., which develops SNS marketing business for Generation Z, is pleased to announce that it has started the production service of “wondARland”, a cross-reality experience using AR x CG technology, as a method to collect more data than fake OOH and guerrilla marketing . Accordingly, we are looking for monitor companies that can use it as a precedent case study .
“wondARland” developed by uzumaki creative is a production service that uses AR technology to transform entire cities into attractions.
This service uses GPS to determine location and orientation, and displays digital objects in real space, creating unrealistic visual effects over a wide area, including buildings, roads, and the sky.
This will add new tourism and entertainment value to places where nothing existed before, creating a “new, immersive experience value.”
Also Read: Launch of X analysis tool “SINIS for X” and support system for agents “SINIS PARTNERS for X”
By utilizing “wondARland,” users can enjoy the experience of the entire city being transformed into a theme park simply by scanning a special QR code with their smartphone.
Furthermore, since it is possible to transition to a specific site from the digital space using a URL, by installing an access analysis tag it is possible to measure user behavior data through the AR experience .
By introducing it as part of promotions, tourism initiatives, and event initiatives, it is possible to increase visitor engagement and provide a more fascinating experience.
SOURCE: PRTimes
