UUUM & Tete March Seek Testers for TikTok Shop service

UUUM Co., Ltd. and Tete March Co., Ltd. will begin offering the “TikTok Shop Commerce Comprehensive Support Service,” an integrated account management and sales promotion support solution for companies and brands that open stores on TikTok’s EC platform “TikTok Shop.”

The “TikTok Shop Commerce Comprehensive Support Service” provides consistent support from creating fans on social media and platforms to maximizing sales results, and through collaboration with UUUM Co., Ltd., it comprehensively covers live commerce using creators, planning and production of short videos, and sales promotion strategies linked to the entire social media.

With this release, we are now recruiting sellers who can use the service in the initial stage, with a limited number of three slots.

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Background: The full-scale launch of the TikTok economy and the shift from mass marketing to the “empathy economy”

With the planned launch of “TikTok Shop” in Japan around summer to fall 2025, it is becoming an important theme for companies and brands to not only expand their sales channels, but also to convert “fan empathy and passion” into economic value.

Some SNS and platform measures have been biased toward the pursuit of short-term buzz and reach, and have left behind empathy with the brand and building relationships with consumers.

On the other hand, based on the know-how specialized in “building relationships with fans” that has been cultivated since the dawn of SNS, Tete March is working to create a culture of “discovery e-commerce” that designs a series of experiences from discovery to empathy, purchase, and even brand evangelism beyond that.

Our core method places emphasis on cultivating passionate fans who deeply resonate with the worldview of the brand and want to pass on its appeal in their own words. It incorporates both creative that intuitively conveys the value of the brand and science that logically visualizes and reproduces the future from the current situation.

SOURCE: PRTimes