UUUM and Tete March Launch Local Gov Social Media Aid

UUUM Co., Ltd. and Tete March Co., Ltd. are teaming up to offer a solution for local governments. It covers everything from data analysis to content creation to promotion using Tete March’s SNS analysis tool SINIS. The two companies want to combine their strengths. Tete March brings data-driven operational improvements. UUUM brings creative power and expressive skills. Together they want to help local government social media accounts keep producing results over time.

Local governments are changing how they communicate. Population decline, changing tourism needs, young people’s shifting information habits. They need to use social media more effectively. But many local governments struggle. They cannot tell which posts need improvement, they lack analysis know-how, creative content for younger audiences is hard, staff transfers mean know-how is lost, and there isn’t enough time for promotion or production. That created the need for a system that handles analysis, production, training, and promotion all at once.

UUUM works with creators and influencers and supports local government and public projects. They offer a one-stop service from content creation to casting to promotion. They have the largest creator network in Japan. They have many successful cases for tourism, culture, and local products. Creators live in the area, so they bring a local perspective. They make high-quality short videos and provide knowledge through SNS seminars and creator training.

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Tete March provides systematic operational support to local governments. They focus on longitudinal data analysis using SINIS and have 10 years of SNS experience. They combine creative work with scientific analysis. They transfer know-how to help local governments run operations by themselves. They track account growth logic, use PDCA based on follower insights, and help develop in-house operational know-how.

By combining these strengths, the two companies want to create value. They want to build communication capabilities that last and are not lost when staff leave. They develop in-house know-how through workshops, study sessions, and manuals. They translate the charm of regions into content that reaches people from the consumer perspective. They start with SINIS data, identify what to improve, and build repeatable patterns for account growth. They provide support from production to promotion all the way to execution. Local governments usually struggle with this but this system helps them get results.

The services include SINIS analysis reports, practical SNS workshops, redesigning account strategies, producing short videos and photos, collaborative production with local creators, and social media promotion on Instagram, TikTok, YouTube, and more. UUUM and Tete March aim to help digital transformation in administration. They want to support tourism, local industry revitalization, and communication with residents. They will keep developing new initiatives to strengthen local governments’ communication capabilities.