日本語 
TNL Mediagene has launched an AI-driven content marketing project in Japan. This initiative is led by its subsidiary, Infobahn. The program employs artificial intelligence at every stage of marketing. This includes market analysis, strategy development, idea generation, content creation, and performance evaluation. The initiative combines AI with human skills. This aims to boost efficiency. It also builds relevant campaigns and boosts marketing results.
Japan’s content marketing industry is valued at more than US$ 5 billion in 2023. Brands are quickly adopting multi-channel strategies. They focus on high-quality visuals and storytelling. Infobahn has over 26 years of experience in Japan. It has formed strong ties with major local and global clients. This success comes from using engaging visuals and strategies that connect with different cultures.
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The initiative fits well with TNL Mediagene‘s larger plan to use AI in its operations. This will boost revenue and help manage costs. Infobahn’s Digital Studio brought in US$ 20.5 million for FY2024. This accounted for 42% of total revenue and marked a 33% growth. This highlights its key role in expanding in Japan and Asia’s digital marketing scene.
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