Sanyo First Co., Ltd. has added a new function to its campaign system “Resiri.” This will enable more effective promotional measures for BtoC manufacturers, including commercial facilities and shopping streets.
“Resiri” is a cloud-based system that makes it easy to run digital campaigns using receipts and purchasing data. It enables companies and commercial facilities to efficiently run campaigns and increase engagement with consumers.
With this update, companies and commercial facilities can improve the ROI of promotions that utilize coupons. For B2C manufacturers who are promoting data-driven measures and aiming to build deeper relationships with consumers, Resiri’s new functions will bring great benefits.
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Sanyo First Co., Ltd. will continue to strengthen its functions to support corporate marketing activities.
SOURCE: PRTimes
