日本語 
Rakuten Payment has launched Rakuten Analytics for Retailers, an AI powered analytics platform now available to businesses using the Rakuten Point Card. The move is simple in intent but big in implication. Retailers sitting on transaction data can now actually use it.
The platform connects Rakuten’s CustomerDNA database from the broader Rakuten ecosystem with participating retailers’ sales performance data. The result is faster customer analysis and AI driven identification of sales issues. It works at area and store level, so decisions are not based on gut feel but on patterns. Who is buying. What they like. Where promotions are failing. Where to double down.
Retail has been dealing with fragmented data, rising competition, and customers who switch brands without blinking. Most companies know data matters. Few have the tools or in house expertise to extract value from it. This platform tries to close that gap by combining ecosystem scale data with store level insights, along with consultant support.
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The larger context is clear. Rakuten is pushing AI deeper into its operations. This launch shows how that strategy is now moving from internal efficiency to retailer facing decision intelligence.
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