日本語 
PartnerProp Inc., provider of the PRM “PartnerProp” that enables partner marketing, has entered into a strategic partnership with Knowledge Work Inc. and will begin offering joint solutions that realize sales support and channel optimization in the agency and partner channel areas.
In a company’s growth strategy, the importance of “partner sales,” including resellers and distributors, is increasing in addition to the company’s own sales capabilities.
However, because the headquarters and partner companies are different organizations working together, information sharing tends to be delayed and fragmented, which can lead to differences in understanding of products. Furthermore, it is not easy to build a system for continuous skill development.
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Furthermore, management becomes more complex when multiple partners and personnel act independently, and communication that relies on multiple media tends to lead to fragmentation.
The combined effect of these factors was causing a lack of coordination throughout the sales process, exposing structural issues that meant the company was not achieving the results it had hoped for.
On the other hand, since its founding, Knowledge Work has focused on enabling each individual working in the field (creating results and improving capabilities), and has accumulated methods and data to support sales activities.
Leveraging this foundation, we will combine our “expertise in building sales enablement systems and knowledge management” with PartnerProp‘s “expertise in partner marketing” to create a new “partner enablement” category and provide more comprehensive and strategic solutions to the sales challenges our clients face with their agencies.
Through this partnership, we aim to build a new foundation for real-time, two-way sharing of content and know-how from the sales field, and to realize “partner enablement” that will raise the overall strength of agency sales.
SOURCE: PRTimes
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