Ondeoma Advances Cloud-Based Print Solutions

Ondeoma has rolled out its cloud-based variable data printing platform, PIC Variable, for marketers and businesses, making it easier to produce personalized direct mail and promotional materials without specialized design software. The platform is also eligible under Japan’s 2026 Digitalization and AI Introduction Subsidy, lowering adoption costs for businesses. New support for variable graphs and tables lets organizations basically add customer specific data, like purchase history and loyalty points, into printed campaigns. Lately, since digital ad costs keep rising and email engagement slows down, companies are looking back at direct mail as a sort of customer interaction channel. PIC Variable is meant to make it easier to run in-house production while also boosting campaign tracking, using personalized QR codes and automated data handling all at once.

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