Nippon Information & Communications Corporation (NI+C), a member of the NTT Group, has supported the construction of a new “analysis and marketing platform” for Chiba Bank Ltd. to realize one-to-one marketing to customers.
The construction of this system was made possible through collaboration and technical cooperation with Nippon Steel Solutions Corporation (Head office: Minato-ku, Tokyo; President and CEO: Kazuhiko Tamaki; hereinafter referred to as NSSOL).
Chiba Bank’s “Analysis and Marketing Platform” began service on March 21, 2025, and is expected to promote one-to-one marketing that is tailored to each individual customer by accelerating marketing PDCA, from analyzing data sources to measuring effectiveness.
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In recent years, with the advancement of digitalization, customer needs and behavioral patterns have become more diverse. In order to respond to these changes and provide financial services that are tailored to each individual customer, Chiba Bank has been proactively promoting “One to One Marketing” initiatives.
The newly constructed “Analysis and Marketing Platform (hereinafter referred to as the Platform)” employs the cloud data platform “Snowflake*1” as a platform for centrally aggregating analytical data, and has linked Snowflake to the customer data utilization service “Treasure Data CDP*2.” In addition to traditional data such as deposit accounts, the Platform will aggregate customer behavior data on apps, emails, etc. By utilizing the Platform, Chiba Bank will be able to centralize marketing measures, refine targeting through analysis of customer data, and select optimal approach channels, thereby supporting the enhancement of Chiba Bank’s “One to One Marketing.”
In building the platform, NSSOL applied its data modeling know-how honed through its track record of building numerous data warehouses (DWH) and data marts (DM) for financial institutions. By dividing the data into a “democratized section” where user departments can freely access and use the data for the purpose of enhancing marketing, and a “base section” where data from upstream systems is maintained at a high quality in terms of accuracy and consistency, NSSOL has built an analysis and marketing foundation that is resilient to medium- to long-term changes.
NI+C has built a customer data platform that supports a variety of channels, including email, the web, and social media. This makes it possible to implement scenarios that use the most appropriate channel for each individual customer. *3 In addition, together with NSSOL, NI+C conducted training for staff members to ensure smooth operation within Chiba Bank after the release, contributing to the creation of a foundation for promoting Chiba Bank‘s data utilization.
SOURCE: NIandC
