日本語 
Netyear Group Corporation, which supports corporate marketing activities by utilizing generative AI, is pleased to announce that it has entered into a partnership agreement with Adjust Inc., an industry leader in mobile measurement and ad fraud prevention.
Through this partnership, Netyear Group will build a data infrastructure that seamlessly connects everything from mobile app installation to user behavior analysis and campaign execution, strengthening its advanced mobile marketing support system with an eye toward utilizing AI.
In recent years, consumers have been rapidly shifting their digital touchpoints to mobile apps. For companies, improving the customer experience (UX) through apps is an important management issue. However, strengthened privacy protection regulations have made it increasingly difficult to obtain and utilize data, making it difficult to accurately grasp the return on investment (ROI) of marketing investments.
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The success of AI predictions and personalization depends on the quality of the data. Netyear Group believes that accurate measurement data on inflow paths determines the success of subsequent analysis and the use of AI, and so decided to partner with Adjust, a mobile measurement partner (MMP) with a leading market share and track record in Japan.
SOURCE: PRTimes
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